1/2/2023 0 Comments Contact service client baseIt lowers customer acquisition cost (CAC).Ĭustomer acquisition cost (CAC) is the amount of money you spend on marketing and sales campaigns to attract a single customer. A customer who doesn’t really benefit from your product is more likely to submit an unhappy ticket to your service desk. If you’re part of the service team, this might not mean much to you, but remember: a better-fit prospect is a happier customer down the line. Its benefits are impactful across your entire company, starting from your sales team down to your service organization.Ĭustomer profiling helps you do the following: It allows you to identify better-fit prospects.īy knowing whom benefits from your products the most, your organization can find better prospects and increase close rates. Customer Profiling BenefitsĬreating customer profiles is critical if you want to grow your business. You’ll end up spreading your product offering too thin and diluting your value across a large number of customers.Ĭustomer profiles act like guard rails for product managers as they develop a new product, marketers as they craft positioning strategies, and salespeople as they search for potential customers.Ĭustomer profiling is incredibly beneficial for all teams and members of your business - let’s take a look at the benefits in more detail below. The irony is that by targeting a broad audience, you end up solving only a few problems for only a few people. Trying to build something that solves 100% of the problems for 100% of the market is referred to as "boiling the ocean." You’re “boiling the ocean” when your customer profile is too broad. It also helps you identify the one buyer who’ll actually purchase a product from you, which is more valuable than targeting everyone everywhere. That way, you know who’s more likely to buy your product in the future based on who has bought it in the past. When building a business, developing a go-to-market strategy, or giving your sales team direction, it's important to have a clear description of your current customers in place. In other words, it's identifying the characteristics of the people who are most likely to purchase your product or service and derive a lot of value from it. Customer profiling is the act of describing a customer or set of customers using demographics, psychographics, buying patterns, and other factors.
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